Prospecting Strategies that Work for Photographers
Our friends at Weddingphotousa.com asked us to share this very informative article with you…Check it out AND stop by www.Weddingphotousa.com today 
When it comes to lead generation, there are two important ways to go about it: Marketing and Prospecting.
To break it down for you, Marketing is the process of advertising your business in print, TV, Internet, Direct Mail, etc to generate a response from someone. Prospecting is the face to face, voice to voice process of networking with people who will either work with you or know someone who will.
Marketing is more expensive and less effective but typically less time consuming to do and feels easier. While prospecting is less expensive and more effective but typically more time consuming to do and feels harder to most people. The reason it feels harder, is because people either don’t know where to do it, or they don’t know what to say. So they feel uncomfortable or “sales-y”
Today we’ll talk about some effective prospecting locations and scripts that can be applied to your photography business, to help you get more comfortable with this important piece of your lead generation.
