4 Elements in Picking Out the Perfect Photo for Your Blog

You’ve invested time and money into content for your blog, but you aren’t getting the traffic and conversions you’re expecting. While great content helps you build an audience and maximizes search engine optimization, your readers need visual appeal to keep them around. In fact, a survey by Zabisco found that 40 percent of people respond better to visual information than plain text. Photos draw your readers’ eyes and keep them on your page while they read through your content. However, including pictures on your blog is not as simple as putting up any old photo you find. Proper photo selection, placement, and photo quality are important elements in incorporating photos with your posts.

Relevancy

It’s important that your chosen image has some form of context or relevancy with the content. Mismatching your written content to your photos results in a lack of cohesion overall. 1st Web Designer recommends using a lead photo to act as an introduction to the subject you introduce in your blog post. Your readers get a visual sneak peak at what you’re about to write about.

Quality and Quantity

Photo quality is an important aspect in constructing a powerful blog post that catches your readers’ attention. Poor quality, unfocused, badly composed, and blurry photos detract from your message and the professional appearance of your blog. However, you don’t need 6000 pixel photos either. This is especially true if you’re writing a company blog post with candid, behind the scenes photos. Some types of blog posts require a large amount of photo content, such as a recipe taking the reader step by step through the process. Other blog posts work with a single photo to introduce the piece, but lets the rest of the text stand on its own.

Placement

Your photo content not only relates to your text, it also helps break up the text into more digestible pieces. Instead of a giant block of text, good photo placement helps separate the text into a few paragraph blocks. List articles and how-to articles especially benefit from images to break up each step and list item. Blog Tyrant recommends keeping your images a consistent size as well, to maintain style consistency across your posts.

Sources

Photos are a major element in successful blogs, but you need to know where you’re getting your photo content from. If you’re limited on time and photographic equipment, you can’t always go out and get your own photos. Stock photos fill this gap and cover a wide range of subject matter and content. Unless you’re writing about a particularly obscure niche, iStock photo and other stock photography sites offer millions of pictures. You pay a small fee for licensing the image for use. Read the terms carefully to ensure that your planned use fits with the rights you purchased. You typically get the rights to alter the image so you can crop it, resize it, add text to it, and transform it into a unique creation for your blog post. Another source is Creative Commons, as some photographers make their work available for commercial use. Keep in mind, however, that Creative Commons has a more limited selection of photos and you might not be able to find the perfect picture for your blog post.