You Need a Website to Advance Your Photography Career

Don’t tell them you’re the best in town; show them. That’s what personal websites enable photographers to do. With no shortage of amateur photographers with spare cash and a mid-level Canon, career photographers have to work harder than ever to stand out. A portfolio website is the place to start. Post your work, list contact information and even blog about your process. A professional website could win you your next client.

Photo Page

Do I Really Need a Personal Site?

Yes, you do. The expression of your personality is important to hiring managers, Forbes.com reports, and the same is true for potential photo subjects. A personal website is an all-in-one glimpse at your career as a photographer. Not only is it the perfect platform to display your work, it also shows prospective clients you’re professional and relevant.

The Basics of a Personal Website

Your site needs to look clean and professional. Simple is usually best when it comes to design. And this should go without saying, but make sure everything you put on your pages is professional. Don’t include images of you at a party, goofing around or otherwise acting like someone people wouldn’t want to work with.

Take the same care with the words you write. You’re not trying to look like a fun guy to be around—you want to come across as someone who can get the job done. Always have someone edit and proofread your content before you go live with anything; remember, everybody needs an editor.

Tracking your website: If you choose a Creative Motion Design site, tracking is simple with their built in SEO tracking and boosting capabilities. If not, we advise a secure system like Google analytics.

Tips for Building Your Personal Brand

Your website is a way for you to create your personal brand. Personal branding sells your sizzle and makes you more memorable, according to Inc.com. The magazine suggests you don’t stop with your own site; register your name on Google+, Facebook, Twitter, LinkedIn and other social networks, and consistently add content to these accounts.

To avoid getting overwhelmed by the amount of updates you’ll need to do, set them up to happen automatically. This way, you’ll be able to write them all in a weekend and have them drip-feed to published status over time.

Don’t Put Everything Online

While you need to tell prospective clients about yourself, you shouldn’t go into too much detail. The phrase “too much information” is an important one to remember. Do, however, make sure to include your contact information. This should include both your phone and your email address, but there probably is no need to put more than your city on the site when it comes to your location.

Check out online portfolios of your photography heroes. You’ll get a glimpse into their latest work and ideas for your own website.